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2023 may have been a weird year for the most part for many, but it sure as hell treated Lamborghini like a beloved son. Yes, Lamborghini sold well over 10,000 cars! Which is somewhere around 10% more than the previous year and marks they’re records breaking for the third year in a row.
Big plans for 2024:
Picture this: 10,000 Lambos cruising worldwide, making 2023 a year to remember. CEO Stephan Winkelmann is beaming with pride, saying it’s their first time hitting the 10,000-car mark. But hold your horses, they’re not stopping there – big plans and exciting challenges are on the horizon for 2024!
Lamborghini’s Best Seller:
Now, let’s talk best-sellers. Since 2018, the Urus SUV has been stealing the show, accounting for almost two-thirds of the action at Sant’Agata. In the coming months, this bad boy is getting a major makeover, going all-in as a plug-in hybrid. Fancy, huh?
Good bye Sweet Sweet V10, hello to the future:
The V10-powered Hurácan had its swan song in 2023, selling just under 4000 units – a record for the model line. But fear not, gearheads! In 2024, a brand-new mid-engined supercar is rolling in, waving goodbye to the 10-cylinder engine in favor of a snazzy hybridized V8. Get ready for a fully electrified Lamborghini lineup! First one in line being the Revuelto V12 hybrid which is hitting the production floor this year, and is already sold out until late 2026! Lamborghini’s not spilling the beans on how many they’re delivering this year, but Federico Foschini, the chief marketing and sales officer, dropped a hint about some seriously ambitious plans for 2024. Growth trend, here we come!
Conquering the world:
Unlike brands like Ferrari, who mostly go for “exclusivity” & caters more to collectors, Lamborghini is more “out there”. But where did all these 10.000+ Lamborghinis go? you may ask. For starters, the leaders are Europe, the Middle East, and Africa with a whopping 3987 Lambos hitting the roads. America was hot on their tail with 3465 units, and the Asia-Pacific region of course also got a taste of the Lamborghini fever with 2660 cars. Lamborghini is truly conquering the world, one sleek ride at a time.
