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Sytner Group, a leading automotive retailer, has proudly announced the grand opening of Maserati’s newest showroom in Ascot, Berkshire. Situated in a prime location, this state-of-the-art facility spans 395 square meters and boasts a captivating design that reflects the essence of Italian luxury.
Designed to offer an immersive luxury experience, the new showroom embodies Maserati’s vision of sophistication and elegance. Drawing inspiration from the brand’s new corporate identity, the showroom resembles a contemporary living space, blending the refinement of a tailor’s atelier with the rawness of a workshop.
At the heart of the showroom is Maserati’s innovative retail concept, which allows customers to craft their own bespoke vision of luxury. Combining the artistry of a ‘Sartoria’ with the craftsmanship of an ‘Officina’, the showroom invites visitors to explore and personalize their dream car, creating a truly unique and tailored experience.
After 25 successful years in Egham, Surrey, sharing premises with another luxury car marque, Maserati has taken a bold step forward by establishing its dedicated showroom in Ascot. This move underscores the brand’s commitment to delivering unparalleled luxury and customer satisfaction.
Peter Charters, General Manager of Maserati North Europe, expressed enthusiasm about the new site, stating, “From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind.” With the recent launch of the Grecale luxury SUV and the GranTurismo coupé, Maserati is poised for an exciting future in the UK.
Howard Rose, Managing Director of Sytner Group, echoed this sentiment, emphasizing the significance of the new showroom in Ascot. He remarked, “Maserati is synonymous with elegant Italian design, innovation, performance, and passion, and we look forward to continuing to be part of the brand’s exciting future in the UK.”
With its stunning design, personalized service, and commitment to excellence, Maserati’s new showroom in Ascot promises to redefine the luxury car-buying experience for discerning customers.
